So what exactly is drop shipping?
Firstly, let’s get the terms out of the way. There is a difference between drop shipping and print-on-demand, however in our case, the two can be used interchangeably. The basic idea is that your online store is linked to your supplier, and whenever someone buys a product off of your store, the order goes straight to your supplier, the stock gets pulled, printed, and sent off to the customer without you having to lift a finger.
This model is great for a number of reasons, but let’s start with the first one: stock.
Stock is usually your greatest risk that you take with any business, and it’s also the biggest up-front investment. The reason stock is so risky is because you have absolutely no guarantees that any of it will actually sell, so you run the risk of sitting on dead products that you’ve paid for, when no one is buying. Drop shipping solves this problem as you don’t have to buy any stock at all. You will literally only be paying your supplier for what has already been sold, meaning there’s no risk, and you can change the range you’re offering without any extra investment.
The next major factor is ordering.
Traditionally, running a clothing brand or any business that sells t-shirts is quite admin heavy. You have to manage all the orders with your supplier, make decisions about how much stock you’re going to be buying, and then store and manage that inventory. With drop shipping this entire job is handled by your supplier, so you don’t have to worry about any of it!
The third factor is shipping.
This is another area where you would traditionally be spending a lot of time when running a clothing brand, especially if all or the majority of your purchases are done online. If you’re selling 100 t-shirts online in a month, that means you’ll have to manually package and ship out 100 products every month to your customers. With drop shipping, the products are shipped directly to your customer for every order, so you don’t have to worry about this either!
This means that if you set up an online store using Shopify and install our app, the only thing you need to worry about is designing your new products, and marketing them (you know, the fun stuff) and you don’t have to get bogged down in the admin of it all. The best part is Shopify makes it insanely easy to set up your store and it makes running it and plugging it in to your existing website an absolute breeze!
But what if I also want to sell t-shirts in my physical store and still use the same model? Well we can do that! It’s actually really simple. Basically, you’ll keep a limited number of stock at your store (maybe even just one of each size) that you can purchase at wholesale prices, and when someone buys a shirt in your store, you process the payment through your shopify store, and set the shipping address as your store. This means that you’ll always have stock of each size and you won’t have to deal with the hassle of ordering more stock everytime you sell something!
In summary, drop shipping or print-on-demand is set to revolutionise the supplier-customer relationship and take so much of the time, admin and risk out of selling t-shirts online. This allows you to only focus on building your brand and designing/marketing your products.
To find out how to set up with In.It Dropship, click here.