“When you target a specific audience, you are not excluding customers who do not fit your criteria, but rather concentrating on consumers that are more likely to buy your range. You are choosing to focus on where to spend your marketing money and brand message to reach your most likely customers that will invest in your brand. “

Garment Styles & Quality
“The look and feel of your product are what matters most at the end of the day, you want your clients to feel as comfortable as possible wearing your product.”